Demand Shifting, Optimal Firm Growth, and Rule-of-Thumb Decision Making
نویسندگان
چکیده
منابع مشابه
Demand Shifting, Optimal Firm Growth, and Rule-of-thumb Decision Making
It is well known that firms in oligopolistic market structures prefer to compete by demand-shifting strategies like new product development, advertising, and the like, rather than trying to influence demand directly by price. The reasons that firms avoid price competition in this situation are captured neatly in the competitive response patterns of the "kinked" demand curve model. On the other ...
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ژورنال
عنوان ژورنال: The Quarterly Journal of Economics
سال: 1970
ISSN: 0033-5533
DOI: 10.2307/1883010